Inside PR

Press release writing – a journalist’s view

Press release writing – a journalist’s view

By Su Carroll “I keep six honest serving men (they taught me all I knew). Their names are What and Why and When And How And Where and Who.” Rudyard Kipling 1865-1936 That quote from Rudyard Kipling was a mantra that stuck with me through my journalistic training (yes...
It’s all about the image!

It’s all about the image!

(A recent photo taken of Bodmin Jail at dusk – used to promote the After Dark Experience) Images have a more immediate and forceful impact than words. Obviously words are essential too, but put the them together and the first thing you notice is the picture....
TEDx – ideas worth spreading comes to Cornwall

TEDx – ideas worth spreading comes to Cornwall

Sue has had a busy few months coaching Cornwall’s first ever TEDx speakers. TED originated in the USA in 1984 and is passionate about the power of embracing ideas and changing attitudes, lives and ultimately, the world through short powerful talks – broaching topics...
SBPR’s guide to producing great newsletters

SBPR’s guide to producing great newsletters

Email marketing is a versatile and effective promotion tool, used by brands and marketers worldwide. It can be used to reach out, engage and increase brand awareness and help to gain new consumers and maintain existing customers. However, the average person spends...