Inside PR

What makes good PR? A journalist’s perspective…

What makes good PR? A journalist’s perspective…

By Su Carroll I have to be honest. My heart would sink when I heard the voice on the other end of the phone say the phrase “I’m a PR for…” and usually the rest of the sentence was lost as I glazed over. PR gets a really bad press from, well, the press. Sometimes the...
Press release writing – a journalist’s view

Press release writing – a journalist’s view

By Su Carroll “I keep six honest serving men (they taught me all I knew). Their names are What and Why and When And How And Where and Who.” Rudyard Kipling 1865-1936 That quote from Rudyard Kipling was a mantra that stuck with me through my journalistic training (yes...
It’s all about the image!

It’s all about the image!

(A recent photo taken of Bodmin Jail at dusk – used to promote the After Dark Experience) Images have a more immediate and forceful impact than words. Obviously words are essential too, but put the them together and the first thing you notice is the picture....
TEDx – ideas worth spreading comes to Cornwall

TEDx – ideas worth spreading comes to Cornwall

Sue has had a busy few months coaching Cornwall’s first ever TEDx speakers. TED originated in the USA in 1984 and is passionate about the power of embracing ideas and changing attitudes, lives and ultimately, the world through short powerful talks – broaching topics...