Inside PR

To blog, or not to blog? That is the question…

To blog, or not to blog? That is the question…

Written by: Su Carroll Last year I had a “significant” birthday (the one between 50 and 70) and, like many ladies of a certain age, took stock of life, the universe and everything. Life had changed a lot, especially after redundancy at the age of 58. Ouch! But I was,...
The write stuff

The write stuff

SU CARROLL has put a lifetime in newspapers – and the cinema – to good use when it comes to writing copy… Read all about it… Gotcha! This one-word headline still resonates 36 years after it appeared on the front page of The Sun. The newspaper’s verdict on the sinking...
What makes good PR? A journalist’s perspective…

What makes good PR? A journalist’s perspective…

By Su Carroll I have to be honest. My heart would sink when I heard the voice on the other end of the phone say the phrase “I’m a PR for…” and usually the rest of the sentence was lost as I glazed over. PR gets a really bad press from, well, the press. Sometimes the...
Press release writing – a journalist’s view

Press release writing – a journalist’s view

By Su Carroll “I keep six honest serving men (they taught me all I knew). Their names are What and Why and When And How And Where and Who.” Rudyard Kipling 1865-1936 That quote from Rudyard Kipling was a mantra that stuck with me through my journalistic training (yes...