Inside PR

Top tips for coronavirus communication

Let’s face it, most of us are feeling gobsmacked at the moment. A few weeks ago, we were working away as normal then boom, suddenly we weren’t. Key workers are racking up ridiculous hours keeping people safe, alive and fed whilst many other businesses and services are...
Coronavirus: communications considerations

Coronavirus: communications considerations

The increasing numbers of coronavirus (COVID-19) cases in the UK present a challenge to employers. It is crucial that communication issues are considered alongside wider contingency planning. Novel coronavirus (COVID-19) is a new strain of coronavirus first identified...
Why reputation management should be on your radar

Why reputation management should be on your radar

Your organisation’s reputation is one of its most important assets. It is also one of its most fragile. A good reputation gives you a competitive edge. It helps to attract customers, investors and talented employees. But a reputational mis-step can have an immediate...

Be heard, get noticed – making PR work for you

Sue Bradbury It’s a noisy, cluttered world out there and for a company or organisation to get noticed, it needs to come to the attention of potential customers and clients – in the right way. Raising awareness of a product or service amongst the consumer sectors it is...
Why is PR important?

Why is PR important?

Because… 1.Unlike advertising, news stories build brand reputation in a way that is seen as credible. If an article or feature about your business appears in online or offline media, it has been through an editor or journalist who has deemed it of interest to their...