Inside PR

Why is PR important?

Why is PR important?

Because… 1.Unlike advertising, news stories build brand reputation in a way that is seen as credible. If an article or feature about your business appears in online or offline media, it has been through an editor or journalist who has deemed it of interest to their...
To blog, or not to blog? That is the question…

To blog, or not to blog? That is the question…

Written by: Su Carroll Last year I had a “significant” birthday (the one between 50 and 70) and, like many ladies of a certain age, took stock of life, the universe and everything. Life had changed a lot, especially after redundancy at the age of 58. Ouch! But I was,...
The write stuff

The write stuff

SU CARROLL has put a lifetime in newspapers – and the cinema – to good use when it comes to writing copy… Read all about it… Gotcha! This one-word headline still resonates 36 years after it appeared on the front page of The Sun. The newspaper’s verdict on the sinking...
What makes good PR? A journalist’s perspective…

What makes good PR? A journalist’s perspective…

By Su Carroll I have to be honest. My heart would sink when I heard the voice on the other end of the phone say the phrase “I’m a PR for…” and usually the rest of the sentence was lost as I glazed over. PR gets a really bad press from, well, the press. Sometimes the...