Inside PR

Meet Becky, our new Digital Marketing Manager

Meet Becky, our new Digital Marketing Manager

We are delighted to introduce the newest member of the SBPR team – Becky, our new Digital Marketing Manager. She joined the team at the end of April and is the second of director Sue’s daughters to join the company. Tell us a little bit about yourself? I studied...

Corporate Social Responsibility

For the last year or so, corporate social responsibility (CSR) has been the buzzword on every business’ lips. What is it? How do we do it? How much will it cost? And what are the benefits? Well, broadly speaking CSR is about assessing and taking responsibility for...
How To… Make a content calendar

How To… Make a content calendar

All hail the content king! Content, content, content, do we talk about content too much on this blog?! Well unfortunately this week is going to be no different, but in our defence, it does play a vital role in all of your online marketing activities so it is pretty...

How To… Apply PR to Networking

Depending on the event and the people who attend it, networking can be a fantastic or frankly painful experience. The awkward moment when you first arrive and don’t know anyone there, when you try to join in a conversation or the panic that you can’t remember ANYTHING...

The Importance of Imagery

Photos, videos and graphics have always been a central part of PR. From eye-catching stunts, to celebrity endorsements, the growth of social media has again reinforced the power of good quality pictures. Sites and apps like Pinterest, Instagram, Instagram...

Crisis Management

Drama, drama, drama, more often than not the PR world is full of it! Whether its major corporations – yet another BBC sex scandal – something which turns your stomach – horsemeat anyone? – a mindless celebrity comment – Justin Beiber hopes Anne Frank “would have been...