With seven hundred photos uploaded per second, usually filled with aesthetically pleasing pictures of holidays, fancy foods, cute animals and of course the selfie, there is no wonder why it is so hard for businesses to be noticed on Instagram – until now. Although there are many advantages of social media for your business – such as targeting a specific audience, using Instagram to make money through likes and comments hasn’t been the most straightforward of processes.
“With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.”
-Instagram said in a recent blog post announcing the new tools that will help boost businesses.
Change One: Business Profiles
Since October 6 2010, when the app was officially released, Instagram has only ever had the option of one type of profile – which has proven to make things more difficult for businesses who use Instagram frequently and want to be noticed. Unlike Instagram, Facebook (both apps are owned by the same company) lets you chose what your page is, whether it’s personal or a business – making it a lot easier for potential clients to see what’s on offer and if it is right for them.
It seems now that Instagram are following in the footsteps of its big brother Facebook and will be creating business profiles for their users. This feature will mean that users will recognise you as a business, and you can choose how customers can contact you. Call, email or text are all options that will be accessible with the tap of a new ‘contact’ button.
As well as all the above, businesses will now be able to enter their location so that customers can easily acquire directions directly to your business; perfect for those who have a designated store.
Change Two: Insights
Information via the internet makes the world go round; Facebook now have over 140 billion uploaded photos; therefore, they know this better than most apps. This explains why everything about their platform is used to encourage you to spend on boosting your posts or your page, and then justifying what you’ve done and who you’ve reached by using this process.
Due to Instagram not having this feature, it became very apparent to users that not only will they have to justify spending, but also the time. This is why they have added insights, which are very simple and straight forward to use.
Change Three: Promote
The last, but certainly not least, change is that Instagram will be bringing in promotional posts. You can already find this feature on Facebook and Twitter, which works by clearly labelling your selected tweet or post as ‘Promoted’, before sharing to relevant peoples feeds. And that’s exactly how it will work for Instagram; pick your post, select your target audience, decide how long you want it to be promoted for and you’re done! Despite this, if you don’t have a selective target audience and want to reach out to anybody, Instagram will make the suggestions for you, so there’s one less worry on your shoulders.
This may sound dauntingly different for Instagram, nonetheless this ‘new’ social media campaign is going to be very similar to the options already available on Facebook and Twitter; so if you’re not as technically advanced as you’d like to admit, your business will not suffer but excel from the current changes.
Now with 70% of Instagram users checking their feed at least once a day and at least 300 million daily activities, it only seems logical that these changes for businesses are certainly necessary in a digital world, where it is easy for businesses to go unnoticed in all of the 95 million daily posts.
-Instagram says that these new features will be available globally by the end of the year.