BLOG

Inside PR

 

Take a look at some of our latest articles below. Covering industry related news and topics of interest, you’ll find a variety of help and advice on all things PR.

To blog, or not to blog? That is the question…

Written by: Su Carroll Last year I had a “significant” birthday (the one between 50 and 70) and, like many ladies of a certain age, took stock of life, the universe and everything. Life had changed a lot, especially after redundancy at the age of 58. Ouch! But I was,...

The write stuff

SU CARROLL has put a lifetime in newspapers – and the cinema – to good use when it comes to writing copy… Read all about it… Gotcha! This one-word headline still resonates 36 years after it appeared on the front page of The Sun. The newspaper’s verdict on the sinking...

Top Event Planning Tips from an Event Management Undergraduate!

Guest blog Now in the final year of my Creative Events Management degree, I am gaining ever more vital experience within the industry I wish to work – developing my skills and understanding how best to put them to use in real life situations. With that in mind, here...

What makes good PR? A journalist’s perspective…

By Su Carroll I have to be honest. My heart would sink when I heard the voice on the other end of the phone say the phrase “I’m a PR for…” and usually the rest of the sentence was lost as I glazed over. PR gets a really bad press from, well, the press. Sometimes the...

Press release writing – a journalist’s view

By Su Carroll “I keep six honest serving men (they taught me all I knew). Their names are What and Why and When And How And Where and Who.” Rudyard Kipling 1865-1936 That quote from Rudyard Kipling was a mantra that stuck with me through my journalistic training (yes...

It’s all about the image!

(A recent photo taken of Bodmin Jail at dusk - used to promote the After Dark Experience) Images have a more immediate and forceful impact than words. Obviously words are essential too, but put the them together and the first thing you notice is the picture. What...

TEDx – ideas worth spreading comes to Cornwall

Sue has had a busy few months coaching Cornwall’s first ever TEDx speakers. TED originated in the USA in 1984 and is passionate about the power of embracing ideas and changing attitudes, lives and ultimately, the world through short powerful talks – broaching topics...

Using Instagram successfully for Business: The three changes

With seven hundred photos uploaded per second, usually filled with aesthetically pleasing pictures of holidays, fancy foods, cute animals and of course the selfie, there is no wonder why it is so hard for businesses to be noticed on Instagram - until now. Although...

SBPR’s guide to producing great newsletters

Email marketing is a versatile and effective promotion tool, used by brands and marketers worldwide. It can be used to reach out, engage and increase brand awareness and help to gain new consumers and maintain existing customers. However, the average person spends...

Meet Becky, our new Digital Marketing Manager

We are delighted to introduce the newest member of the SBPR team – Becky, our new Digital Marketing Manager. She joined the team at the end of April and is the second of director Sue’s daughters to join the company. Tell us a little bit about yourself? I studied...

Corporate Social Responsibility

For the last year or so, corporate social responsibility (CSR) has been the buzzword on every business’ lips. What is it? How do we do it? How much will it cost? And what are the benefits? Well, broadly speaking CSR is about assessing and taking responsibility for...

How To… Make a content calendar

All hail the content king! Content, content, content, do we talk about content too much on this blog?! Well unfortunately this week is going to be no different, but in our defence, it does play a vital role in all of your online marketing activities so it is pretty...

How To… Apply PR to Networking

Depending on the event and the people who attend it, networking can be a fantastic or frankly painful experience. The awkward moment when you first arrive and don’t know anyone there, when you try to join in a conversation or the panic that you can’t remember ANYTHING...

The Importance of Imagery

Photos, videos and graphics have always been a central part of PR. From eye-catching stunts, to celebrity endorsements, the growth of social media has again reinforced the power of good quality pictures. Sites and apps like Pinterest, Instagram, Instagram...

Crisis Management

Drama, drama, drama, more often than not the PR world is full of it! Whether its major corporations – yet another BBC sex scandal – something which turns your stomach – horsemeat anyone? – a mindless celebrity comment – Justin Beiber hopes Anne Frank “would have been...

Archives

Categories