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Inside PR

 

Take a look at some of our latest articles below. Covering industry related news and topics of interest, you’ll find a variety of help and advice on all things PR.

What makes good PR? A journalist’s perspective…

By Su Carroll I have to be honest. My heart would sink when I heard the voice on the other end of the phone say the phrase “I’m a PR for…” and usually the rest of the sentence was lost as I glazed over. PR gets a really bad press from, well, the press. Sometimes the...

Press release writing – a journalist’s view

By Su Carroll “I keep six honest serving men (they taught me all I knew). Their names are What and Why and When And How And Where and Who.” Rudyard Kipling 1865-1936 That quote from Rudyard Kipling was a mantra that stuck with me through my journalistic training (yes...

It’s all about the image!

(A recent photo taken of Bodmin Jail at dusk - used to promote the After Dark Experience) Images have a more immediate and forceful impact than words. Obviously words are essential too, but put the them together and the first thing you notice is the picture. What...

TEDx – ideas worth spreading comes to Cornwall

Sue has had a busy few months coaching Cornwall’s first ever TEDx speakers. TED originated in the USA in 1984 and is passionate about the power of embracing ideas and changing attitudes, lives and ultimately, the world through short powerful talks – broaching topics...

Using Instagram successfully for Business: The three changes

With seven hundred photos uploaded per second, usually filled with aesthetically pleasing pictures of holidays, fancy foods, cute animals and of course the selfie, there is no wonder why it is so hard for businesses to be noticed on Instagram - until now. Although...

SBPR’s guide to producing great newsletters

Email marketing is a versatile and effective promotion tool, used by brands and marketers worldwide. It can be used to reach out, engage and increase brand awareness and help to gain new consumers and maintain existing customers. However, the average person spends...

Meet Becky, our new Digital Marketing Manager

We are delighted to introduce the newest member of the SBPR team – Becky, our new Digital Marketing Manager. She joined the team at the end of April and is the second of director Sue’s daughters to join the company. Tell us a little bit about yourself? I studied...

Corporate Social Responsibility

For the last year or so, corporate social responsibility (CSR) has been the buzzword on every business’ lips. What is it? How do we do it? How much will it cost? And what are the benefits? Well, broadly speaking CSR is about assessing and taking responsibility for...

How To… Make a content calendar

All hail the content king! Content, content, content, do we talk about content too much on this blog?! Well unfortunately this week is going to be no different, but in our defence, it does play a vital role in all of your online marketing activities so it is pretty...

How To… Apply PR to Networking

Depending on the event and the people who attend it, networking can be a fantastic or frankly painful experience. The awkward moment when you first arrive and don’t know anyone there, when you try to join in a conversation or the panic that you can’t remember ANYTHING...

The Importance of Imagery

Photos, videos and graphics have always been a central part of PR. From eye-catching stunts, to celebrity endorsements, the growth of social media has again reinforced the power of good quality pictures. Sites and apps like Pinterest, Instagram, Instagram...

Crisis Management

Drama, drama, drama, more often than not the PR world is full of it! Whether its major corporations – yet another BBC sex scandal – something which turns your stomach – horsemeat anyone? – a mindless celebrity comment – Justin Beiber hopes Anne Frank “would have been...

Using PR in a Crisis

A few weeks ago we were honoured to be asked by Visit Cornwall to take part in a series of workshops they were planning to help businesses affected by the extreme weather. Supported by the Government, Visit England and Cornwall Council, the plan was to assemble a team...

Augmented Reality

The internet, social media, QR Codes… Augmented reality? This technology has been around for a little while now, but as to its success rate, well the jury is still out. In the meantime, we’ll catch you up on what this new-fangled idea is all about. Augmented reality...

Thinking like a PRO

If we do say so ourselves, public relations is one of the most important aspects of brand management that your company can engage with. When things are going well, PR helps you shout about your success, generate public support and build a great reputation....

Crafting an Elevator Pitch

Now the thing to remember is that elevator pitches don’t always have to happen in elevators. Instead, having a well-crafted short speech about yourself and your business is something you should be able to pull out and adapt to numerous situations. This could be:...

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