The award-winning Brend Hotel group includes 11 luxury hotels across Devon and Cornwall, 18 restaurants, 5 spas and a championship golf course and club.
We were originally brought in by the group to publicise the launch of an apprenticeship academy at The Saunton Sands Hotel in Devon. Attending the event, we organised photos, compiled case studies and achieved coverage in online and offline publications. Since then we have supported the group with a variety of PR activities – including publicising their hugely prestigious AA ‘Hotel Group of the Year 2015-16’ title in a broad range of national and regional titles.
With the aim of securing travel reviews in key publications, we also represent Brend Hotels at the TravMedia Exhibition in London, meeting travel writers and commissioning editors and creating essential connections within the travel media that can be used to the group’s advantage
What we do
We use the media to raise awareness of Brend Hotels and the luxury accommodation, excellent food and superb facilities they provide. On a local level, this means writing press releases and features about events, refurbishments, appointments, successes and achievements. We also identify key journalists and bloggers to stay and publish reviews, advise on networking opportunities, write blogs and support internal marketing activities.
Features and articles in national consumer and trade online and offline publications. Very positive nationally-ranked blogger reviews. Regular coverage in local and regional newspapers and magazines.
“The SBPR team have been looking after Brend Hotels for some years now. We are delighted with the coverage they achieve and the style in which press releases and other content is written. In these days of competitive blogs, write-ups, reviews and exposure, SBPR give us the edge we need.”
Peter A Brend
Director, Brend Hotels