BID CAMBORNE

Camborne voted to become a Business Improvement District (BID) in 2012. Its first five-year term ends at the end of March 2017 and member businesses have just voted for a second term that will run until 2022. Since becoming a BID, visitor footfall, investment and independent business numbers have all seen a significant increase.

Their aim

To make Camborne a welcoming town for residents and visitors, support and organise events, help levy payers to save money, provide business support and promote the town as a destination for shopping, eating and exploring.

 

Our brief

We were appointed in 2015, with three specific aims:

– Raise the profile of the town and help make it a destination of choice

– Promote events and individual businesses

– Build relationships with key stakeholders

 

What we do

To achieve the key aims set, we have developed a communications strategy that’s reviewed and refined at monthly client meetings. As part of that strategy, we produce a monthly page of news copy for the Camborne edition of the West Briton – raising awareness of the hidden gems within the town and encouraging further visitors. Press releases and features are written on a regular basis and we played a very active part in campaigning for the BID’s second term. Renewal activities included producing a video, meeting business owners, filming BID endorsements and assisting with the design and copywriting of the Business Renewal Plan.

 

Key achievements

Helping to secure a second BID term with an effective PR campaign. Monthly West Briton page, regular magazine features on Camborne that we write and place, regular news articles and good stakeholder engagement.