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The G7 United Kingdom official website has gone live and is already attracting a global audience thanks to Affinity, the Cornwall-based company that developed it. 

Working from offices in Truro and with a 16-year history in digital delivery, Affinity won a contract with the Cabinet Office last year to support and maintain a growing suite of services that use the WordPress platform. These range from websites and portals to applications and intranets. 

“When the Cabinet Office asked us to produce the official G7 website to promote the summit taking place in Carbis Bay this June, we were naturally delighted,” said Affinity’s Managing Director Emma Thomas.

“Our biggest challenge was the timeframe as it was important for the new website to go live on a precise date – giving us about three weeks to progress it from design to completion. 

“We worked very closely with the Cabinet Office digital team and G7 Task Force throughout the process. A site like this clearly has to be approved at the very highest levels and collaboration at every stage of the development was therefore essential.” 

Since going live, website analytics show a worldwide reach that currently extends to 115 countries. As the much-anticipated event draws ever closer, website visitor numbers are expected to increase dramatically.

“When we started, we were looking at a few pages of information,” said Affinity Development Director Andy Ingham. “As work progressed, the site expanded considerably in terms of size and features – yet we still delivered it on time and that felt very satisfying. Excellent search engine optimisation and accessibility in accordance with accepted good practice were both critical to the success of the project.”

As Affinity continues to go from strength to strength, owner and Sales Director Jonathan Duval anticipates further recruitment and growth. 

“We’re likely to be advertising more openings very soon,” he said. “Our Cabinet Office contract has been extended for another year and a significant contract win in March means the growth we have enjoyed over the last four years looks set to continue. 

“I think we’re successful because our philosophy is very much about winning a client and keeping them. That means forging a relationship based on trust and reliability. Nothing is too much trouble for Affinity’s team – we love what we do and will always go the extra mile.” 

As well as contracting a local company to develop the G7 website, the Government is using the summit to profile Cornwall, its businesses and its investment opportunities

Taking place from 11-13 June, the event will include Prime Ministers and Presidents from the world’s leading democracies.  

For further information, visit www.g7uk.org