Thanks to Callestick Farm, photography students at Truro & Penwith College are being given a taste of what it’s like to work professionally.
As an award-winning ice-cream manufacturer, creative photography is seen as an essential part of the company’s promotional mix so marketing manager Amy Breach, who has an A Level in photography herself, decided to explore the possibility of making work experience opportunities available.
“I know how hard it can be for young people to have the chance of working to a creative brief and showing potential employers what they’re capable of doing,” said Amy. “Everyone needs the chance to prove themselves, so I got in touch with the college.”
Tutor Phil Rudd says the collaboration has been good for everyone involved.
“We were able to weave the opportunity into an extended diploma photography project focused on advertising and still life,” he said. “Amy came and briefed around forty of our second-year students on the type of imagery that Callestick wanted, really encouraging them to use their imagination and push boundaries.
“A freezer full of ice cream was provided for the task which our students both enthusiastically photographed – and ate! Photos were uploaded to Callestick as they were shot so, in every sense, it was a genuinely live commercial brief. We hope to continue working together in the future, perhaps following the story of Callestick from farm to table, with more ice cream included along the way of course. Amy has been very helpful and we can’t thank her enough.”
Some of the images taken by the students will be used in Callestick’s marketing material – including social media, signage, national advertising campaigns and the company’s latest product brochure.
“We’re delighted with the results and the feedback we’re getting,” said Amy. “The photos make your mouth water – exactly the effect we wanted. It’s also good to know we’re helping local photographers get their feet on the first rung of the professional ladder.”