Thousands of people holiday at award-winning Mother Ivey’s Bay Holiday Park near Padstow each year. Thanks to the park’s commitment to donating one percent of their annual hire fleet bookings to those in need, they are joined by a significant number of families who wouldn’t otherwise be able to afford a break.

Working in partnership with the Family Holiday Association and Wadebridge Foodbank, Mother Ivey’s has organised seventeen week-long free holidays so far this year through its One for All scheme.  TV celebrity Fern Britton, who had her own mobile home on the site for many years, launched the initiative in 2013.

“I would love more holiday parks to follow our example,” said owner Patrick Langmaid. “We all know how important it is to take time out with our loved ones, especially during times of stress and hardship. Working alongside the Family Holiday Association and the local foodbank, we consider it a real privilege to be able to help those experiencing difficult circumstances – giving them the time and space to have fun and enjoy themselves in a beautiful part of the world.”

The Family Holiday Association is the only national charity of its kind and, on Sunday 30 July, it will be holding the finale of its annual Seaside Walk Week at Mother Ivey’s Bay Holiday Park. The event, which starts at 2pm and is open to all, will comprise National Trust guided walks around stunning Trevose Head, a barbecue on the beach and a sandcastle competition. Tickets cost £10 each for walkers over 16 and £2.50 for 5-16 year olds. All proceeds will be split between the Family Holiday Association, Wadebridge Foodbank and the National Trust. For more information, visit www.seasidewalkweek.org.uk