Cornwall is renowned for – and relies upon tourism – but it’s a notoriously low paid sector. Patrick Langmaid is the Director of the multi-award winning Mother Ivey’s Bay Holiday Park, Padstow, and he believes you get what you pay for.

Patrick is vociferous about his belief in the advantage of paying well and his support of the Living Wage – not to be confused with the National Living Wage and the Minimum Wage. His staff earn a minimum of £8.40 per hour, 15p an hour above the Living Wage, £1.20 above the National Living Wage and significantly above the minimum wage.

“We credit our success to our position on wages,” said Patrick. “We attract the best staff who are motivated and deliver excellent customer service. Staff are our magic ingredient. We pay what we can, not what we can get away with! Just because Cornwall is a low wage county does not excuse firms with a quality product, who sell on quality, from paying low wages. Cornwall is a strong tourism brand offering fantastic quality and great value, so it must be possible to pay decent living wages. We win awards because we pay well.”

Mother Ivey’s Bay Holiday Park is the current holder of several prestigious honours including the Cornwall Tourism Awards’ Winner of Winners and the winner of the South West Tourism Awards best Holiday Park and Village category.

In a further bid to promote the importance of the Living Wage, Patrick has been running a competition for visitors to Mother Ivey’s. The prize is a free holiday for a week to anyone who can get their workplace to become an accredited Living Wage employer.

David Hendley, from Birmingham, who regularly stays at Mother Ivey’s Bay Holiday Park, rose to the challenge. David owns several companies, including, and he employs a number of people.

He said: “I didn’t know there was a Living Wage until I saw the competition poster. It inspired me. I did some research, realised it was within my ability to implement it and that same day sent a text to every member of staff telling them they were getting a pay rise.”

“This is exactly the sort of response I intended to encourage with the competition,” said Patrick. “It would be even better if some major Cornish employers would rise to the challenge like David.”

David, with his wife and two children will be spending a week at Mother Ivey’s Bay Holiday Park free of charge at the beginning of August.